ASA Adjudication against William Hill

Interesting - I saw that Ad in one of Hill's windows the other day and thought they were on shakey ground.

Their advertising in their shop windows are not within the ASA's remit. So they can continue misleading people in their shop windows regardless of this decision!

What a ridiculous state of affairs !

I completely agree.

I guess someone would have to make a separate complaint to Trading Standards in order for the shop windows to be looked at. That said, Trading Standards would have different terms of reference to the ASA and would also not necessarily have an appetite to deal with it. So William Hill will probably be able to carry on trumpeting "BEST PRICES FACT" in all of their shop windows for the forseeable future.

Would be great if other bookies could follow suit with "William Hill facts exposed" in their shop windows :^0

Action
The ads must not appear again in their current form.

That punishment is a little harsh, imho.

LOL Betfairy, the same thought crossed my mind.

Thus confirming that it's okay to con people, so long as you don't do it again.

What happens if they just ignore the adjudication as bet365 have done with their TV ad ?

donemyconkers 17 Mar 11:52
Interesting - I saw that Ad in one of Hill's windows the other day and thought they were on shakey ground.

I though the same when I saw it!

'Honesty', 'Truthfulness' and 'Other'--priceless!

:0

These ASA rulings are pointless without the companies concerned being fined.

A few year's ago I owned a magazine, and a rival magazine claimed to be have the largest circulation in its niche to attract advertisers. It of course didn't and I got an ASA ruling against it, but what did it cost them? Nothing, because nobody reads ASA rulings or cares. They just remember the advert.

So get some teeth ASA or give it up.....or go look at ebay and all of those "established", "unique", or "moneymaking" websites people are selling.