It was, perhaps, never likely to be particularly helpful to describe the result of an event or action as being "not a good look". But ok, let's give it a try and see if it can be developed and initial reservations overcome.
Well, it has been tried, and quite frankly, it hasn't worked. It is now being massively overused and it is time to move on and its use be discontinued.
Please join the campaign to eliminate the use of this phrase, your cooperation is appreciated.