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08 Mar 19
15:14
Joined:
Date Joined:
08 Jan 02
The high street is littered with Starbucks, Nero, Costa etc. Surely people want something different.
I have been giving it some though, and it came to me like a flash. We have too much of
the american influence in our lives. The answer was BOVRIL.
A nationwide chain of shops serving Bovril. Sure you can have a croissant with it, or a muffin, but
Bovil is the main product. There will be expert staff preparing the drink, or Bovrilistas as I will call them.
The drink will have wide-ranging appeal from the traditional working-class northern bloke to the
trendy posh skinny London birds happy to sip away on a drink containing only 10 calories - and its caffeine free.
It has the added bonus of providing one third of our salt requirement - salt being important in preventing cramp.
The profit margins will be fantastic as a box of 12 cubes is only £1. So cost 8p and can sell for at least
£2 or probably £5 in London.
Before I draw up an overly-ambitious business plan and phone up that bloke with the big ears who does Dragon's Den, please
could you guys give me some feedback?
I have been giving it some though, and it came to me like a flash. We have too much of
the american influence in our lives. The answer was BOVRIL.
A nationwide chain of shops serving Bovril. Sure you can have a croissant with it, or a muffin, but
Bovil is the main product. There will be expert staff preparing the drink, or Bovrilistas as I will call them.
The drink will have wide-ranging appeal from the traditional working-class northern bloke to the
trendy posh skinny London birds happy to sip away on a drink containing only 10 calories - and its caffeine free.
It has the added bonus of providing one third of our salt requirement - salt being important in preventing cramp.
The profit margins will be fantastic as a box of 12 cubes is only £1. So cost 8p and can sell for at least
£2 or probably £5 in London.
Before I draw up an overly-ambitious business plan and phone up that bloke with the big ears who does Dragon's Den, please
could you guys give me some feedback?
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Replies: 9
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Brilliant idea. Why not a Bovril and a Scotch Pie? We only get the chance to buy them at the Football!
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Excellent Idea, I've decided to patent it.
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Keep an eye on working capital. Don't put all your money into stock.
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Probably better to charge them to sit down and throw in the Bovril free.
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Would you literally throw in the Bovril?
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It will never work - there aren't enough people stupid enough to pay a fiver for what is essentially a mug of boiling water that they could have made at home for pennies.
Oh hang on..... I'm in - and I have a contact that can supply little holes in the wall where they can charge there essential communication tools. But I'M gonna want 40% or I'll share it with Touker because he has a kettle contact in China - now go talk to the wall. Deborah was also interested but has withdrawn her offer because your cups aren't biodegradable, recyclable and gluten-free. |
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Will there be gluten free and vegetarian options available?
You'll also need a catchy tagline and celebrity endorsements. How about resurrecting Lauren Cooper who can then tell the world that "I'm only bothered with a Bovril!". |
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As I was saying the other day when I get bored with tea or coffee I sometimes drink heavily watered down Bisto as a sort of Bovril substitute. It's a different gravy.
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