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05 Mar 19
11:49
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Date Joined:
10 Jan 02
Contender for most annoying advert I've ever seen. They think we're all imbeciles and want you to think they are your saviour. Pass me the sick bag
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From their interweb:
Incidentally, Gilbert was chosen as the brand’s icon as the pelican is a proud and dignified creature, representing the role of ‘provider’. These sociable birds co-operate to catch fish and rear their young side-by-side in colonies.
They have served as a heraldic symbol of generosity for centuries and have a royal past. Our Gilbert is a friendly, contemporary reinterpretation.
Strikes me there isn't really anything very "proud & dignified" about scaring old folk into parting with their hard earned.
Incidentally, Gilbert was chosen as the brand’s icon as the pelican is a proud and dignified creature, representing the role of ‘provider’. These sociable birds co-operate to catch fish and rear their young side-by-side in colonies.
They have served as a heraldic symbol of generosity for centuries and have a royal past. Our Gilbert is a friendly, contemporary reinterpretation.
Strikes me there isn't really anything very "proud & dignified" about scaring old folk into parting with their hard earned.
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