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Kate Middleton’s little brother James has lost $3.6 million in the last year on his marshmallow business, named Boomf.
The business, which prints pictures onto marshmallows to personalise them, was founded by James in 2013. It experienced some initial success, but has been dwindling for the past couple of years and is now being kept afloat by loans.
The business, which prints pictures onto marshmallows to personalise them, was founded by James in 2013. It experienced some initial success, but has been dwindling for the past couple of years and is now being kept afloat by loans.
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Sounds a lot to invest in a quite ridiculous product.
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They seem to have branched out into the sort of tacky knick-knacks you can get personalised on most high streets.
https://boomf.com/ You have to scroll down for the marshmallows. Mind you, I'd have said the same about moonpig and they're still going. |
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 guys a mug, so is pippa, 2 talentless twats |
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Has, and probably still is, drawing considerable salary + expenses + pension from business and will walk away smiling should the inevitable happen. It's a capitalist society mate, move along, nothing to see here.
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The Boomf Bomb
The card that jumps from its envelope in an explosion of confetti  |
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Only £15 a marshmallow
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The company is going to be dissolved....as soon as they can find a cup of hot chocolate big enough.
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Moonpig was genius. Cashing in on peoples' lazy disposition, allied to a memorable ad. I use it all the time
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