Whenever I surf the internet Adverts pop up looking to make me a customer? they obviously are trying to drum up customers for their products. So why are they adding Allergens to food when they where not there before? (the answer obviously is it's cheaper) But If the customer gets a stomach ache from eating their new improved recipe? your customer base is going to collapse. Soya is now in bread? cakes? biscuits(McVities choc digestives)? quavers? ice cream? They are not needed in these products? Soya/Soy attacks the gut - when it is not fermented for months (traditional japanese/china method)