Crisp...it will not be online.....how can I copy and paste ?
Editor Alison Phillips said readers "only have 30 minutes" and the paper would provide "what they need to know".
Chief executive Simon Fox said he hoped the paper would "arrest the decline" in newspaper readership. The New Day will be 40 pages and sell for 50p.
It will have a presence on social media, but not its own website.
We are trying to create a mood of optimism and positivity that is lacking elsewhere
Alison Phillips, New Day editor
Speaking on BBC Radio 4's Today programme a week before the launch, Ms Phillips said: "Whilst we have continued to put newspapers out in a fairly similar way for 100 years, there has been a massive nuclear bomb gone off in the media world with the advent of the internet, and we have created a newspaper which reflects that and understands that.
"So, whilst now there is a breaking story and people have got news alerts on their phones all the time, what they quite often want is a ruthless edit of the day - this is what they need to know."
She added: "Most people, and we have spoken to thousands of readers over the last year or so, they only want 30 minutes, they only have 30 minutes, everyone is time poor nowadays."
She said the paper would be politically neutral and not feature an editorial leader column, adding: "We are trying to create a mood of optimism and positivity that is lacking elsewhere."
Crisp...it will not be online.....how can I copy and paste ?Editor Alison Phillips said readers "only have 30 minutes" and the paper would provide "what they need to know".Chief executive Simon Fox said he hoped the paper would "arrest the decline" i
The trouble with the printed newspaper is that it can only report on yesterday's news. By the time it's in the shops, in this digital age, the stories will have already been read online or seen on television.
The trouble with the printed newspaper is that it can only report on yesterday's news. By the time it's in the shops, in this digital age, the stories will have already been read online or seen on television.
Newspapers have changed. Less focus on the 'latest' news.
At the quality end, more in-depth analysis and magazine type articles and at the bottom end stuff that isn't really news anyway - more like a comic.
Newspapers have changed. Less focus on the 'latest' news.At the quality end, more in-depth analysis and magazine type articles and at the bottom end stuff that isn't really news anyway - more like a comic.
Most people buy newspapers for entertainment not information.
It always makes me smile when publications like the Sun are sneered at by people who judge themselves too intelligent to read them.
They miss the point completely.
Most people buy newspapers for entertainment not information.It always makes me smile when publications like the Sun are sneered at by people who judge themselves too intelligent to read them.They miss the point completely.
I don't read the Sun because I don't like the way it is written, but I wouldn't sneer at anyone who does.
Most people buy newspapers for both.Hard to separate the two in any case.I don't read the Sun because I don't like the way it is written, but I wouldn't sneer at anyone who does.