Why haven't they gone the way of Blockbusters and record shops? Who in their right mind would spend £6 + to get a phone number that can be got for free in 30 secs on an iPhone ? I know they have diversified, and now lend money to desperate people at 3 figure APRs, but surely even that market is top heavy! The country must be more fooked than I thought if they can spend hundreds of thousands on advertising, and still make a profit.