Sainsbury's xmas advert

they 2 lads shared more than just a cracker thats for sure

And two days later they were all dead

Hurrah, let's go facking shopping

buy 1 war get 1 free

should have done it with ISIS

I would had thought war was a no go area, unless we are the usa.

They don't make 'em like they used to:
.
http://youtu.be/GSFWDh9n96c?t=37s

www.youtube.com/watch?v=1IdhOXh_g7s

My all time favourite. We're going well, we're going Shell.

That was a great ad aka'. Bing on a whistle stop tour around GB.

Found it quite moving.

they were only fighting over the plastic bag tax after all

Clean clothes, well shaved and looking like they're having a jolly good time. Pity they'll all be shot or blown to bits in a few days time. Totally unsuitable subject for selling groceries.

Disgusting advert.

If they wanted to re create war like conditions where were the rats eating rotting corpses?

No doubt Sainsbury's will be donating all of their profits to the British Legion and the Injured Germans Fund.

bix    15 Nov 14 13:12 
Clean clothes, well shaved and looking like they're having a jolly good time. Pity they'll all be shot or blown to bits in a few days time. Totally unsuitable subject for selling groceries.


A very well made advert that must have cost a small fortune but as Bix says imo this is totally inappropriate imo.

I like sainsburys, generaly speaking I think their products are far better quality than tesco etc. and their customer service is excellent BUT I find this ad truly sickening, disrespectful to those who gave their lives and trivialising one of the darkest episodes of 20th century history. I will not be shopping at sainsburys this christmas.

Next year advertising campaign going to be about either iraq or afghanistan?

Blatant rip off of Paul McCartney's 1982 christamas video for Pipes Of Peace,

This was far far better. But then anything would be better than that **** by Macca.

Can't see the difference myself. (I'll concede that PoP is a truly dreadful song.)

all good publicity for Sainsburys - which of course was the intention

It was very nicely put together but yeah I agree, both disrespectful in using a terrible tragedy as an advert, and sending out a very wrong message about war. I work for Sainsburys. and they are actually really good, in terms of how they treat their employees, their customers and their suppliers. Whoever authorised this just got it wrong.

Pipes Of Peace is a brilliant song imvhho

I guess you love The Frog Song too

Clung

Backed by Royal British Legion ( 20 year partnership) All profits of sales of the chocolate bar will be donated to this cause.

But of course the intention is that you go in to buy the chocolate bar and then spend more money in Sainsburys. Not quite the magnaminous gesture it first appears.

Frog Song mentioned, 1.01 landed. It's a brilliant song and I'm not joking.

Of course.

To bix


But ( with added sarcasm) will also do for the so called 1.01 intention from Kenny

I honestly think it's a great song and video. The guy can be so brilliantly diverse it's staggering.

One this is certain, you'll never give in.

Thing ffs.

ha ha Easter

well made, but it didn't move me as much as the John Lewis one

I will take my usual childish delight in going into my local Sainsburys and buying the chocolate bar and nothing else.

Great advert as are most of these Christmas specials.

I really find it strange that people get excited/emotional about a bloody advert.

It's not so much the adverts themselves but rather what it means, ie getting close to the festive season.
I can understand however that some people actually dislike this time of the year. Normally old sad gits

Oh aye and Arsenal fans cos their season is normally over by then.

  I like Christmas but I detest the mass comercialisation.

It was nearly a hundred years ago and portrayed an event both Britain and Germany should be proud of
....... ignore Sainsburys interests in the commercial aspects and the fact that the leaders were horrified by the events ....... rejoice in the humanity of the common people !

^ agreed cc, but you don't need to shop at sainsburys to do that... the encouragement of which is the point of this disgustingly cynical ad

The advert has nothing to do with Sainsbury.  How on earth you would think watching it, "oh I'll just pop down to Sainsbury for my xmas shopping" is beyond me.  It's just daft.

I don't view it as cynical, just bizarre and self indulgent.  They are trying to be artistic and they just look daft.

and they're trying to get you into their shop to buy stuff

I have no problem discussing these events in Dec 1914 which are probably unique in warfare, its just the way  they are being portrayed in an advert such as this to promote a supermarket chain is in my opinion trying to glorify an utterly appalling conflict.

Sainsbury clearly trying to lul German chains Aldi and Lidl into a false sense of security

don't mention ze price war...

4 years of absolute slaughter on battlefields and they decided on the xmas eve truce to get you to go shopping with them.

EPIC fail imo.

And if we did shop at Sainsbury's, they'd get boycotted.

As for other adverts, the Argos rap one can fack right off.

if only they'd put penguins in the trenches they'd have had a winner ...

the advert has nothing to do with 4 years of absolute slaughter ... but a brief time in WWI when the soldiers of both sides forgot their differences to exchange gifts and play football.

I don't shop in Sainsburys and resent the way supermarkets are intent on maximising their profits, sometimes by trickery. It has taken German supermarkets to lower prices in the others because shoppers are voting with their feet.

Perhaps it is because I have no intention of shopping in Sainsburys that the commercial aspect of the advert has not provoked any feeling of outrage ... we are discussing the content of this particular advert as all adverts presumably try to get the public to buy their product(s).

..........................................................................................
The proximity of the enemies also allowed men to shout out to their opponents or stick up signs on wooden boards. After a particularly heavy barrage of missiles or bullets, the soldiers might shout out “Missed” or “Left a bit”. (1) This black humour was to be the start of a ‘conversation’ between troops that would hasten the onset of a Christmas truce.

Another factor that assisted conditions for an unofficial truce between the men was the weather. For much of December it had been wet but on Christmas Eve the temperature dropped and a sharp frost enveloped the landscape. A ‘white Christmas’ as depicted on all traditional Christmas cards would provide the backdrop to one of the most remarkable Christmas stories in 2,000 years.

The shouting between troops turned into something more during Christmas Eve. Germans celebrate Christmas on December 24 more than they do on the day itself (in Britain and France, December 25 is the main day of celebration). It is on the 24th that the Germans have a large meal with family and 'Father Christmas' delivers his gifts. So on the Western Front on Christmas Eve, German soldiers began to sing carols and place Christmas trees lit with lanterns above the trenches. As a sub-altern told the Press Association (and it was then published in numerous UK newspapers): “Their trenches were a blaze of Christmas trees, and our sentries were regaled for hours with the traditional Christmas songs of the Fatherland. Their officers even expressed annoyance the next day that some of these trees had been fired on, insisting that they were part almost of the sacred rite.”

Christmas Eve - the Truce begins

IT is easy to understand how shouting and singing between the trenches on Christmas Eve escalated into something more serious. This letter, for example, was one of hundreds sent home by the soldiers on the front and later shared by excited families with their communities through the columns of the local newspapers. Censorship, fortunately, appears to have been in its infancy.

"As I told you before our trenches are only 30 or 40 yards away from the Germans. This led to an exciting incident the other day. Our fellows have been in the habit of shouting across to the enemy and we used to get answers from them. We were told to get into conversation with them and this is what happened:-
From out trenches: "Good morning Fritz." (No answer).
"Good morning Fritz." (Still no answer).
"GOOD MORNING FRITZ."
From German trenches: "Good morning."
From our trench: "How are you?"
"All right."
"Come over here, Fritz."
"No. If I come I get shot."
"No you won't. Come on."
"No fear."
"Come and get some ****, Fritz."
"No. You come half way and I meet you."
"All right."
One of our fellows thereupon stuffed his pocket with **** and got over the trench.. The German got over his trench, and right enough they met half way and shook hands, Fitz taking the **** and giving cheese in exchange."
Letter from Private H Scrutton, Essex Regiment, published in the Norfolk Chronicle on January 1, 1915

And this from Rifleman C H Brazier, Queen's Westminsters, of Bishop's Stortford: "You will no doubt be surprised to hear that we spent our Christmas in the trenches after all and that Christmas Day was a very happy one. On Christmas Eve the Germans entrenched opposite us began calling out to us ‘Cigarettes’, ‘Pudding’, ‘A Happy Christmas’ and ‘English – means good’, so two of our fellows climbed over the parapet of the trench and went towards the German trenches. Half-way they were met by four Germans, who said they would not shoot on Christmas Day if we did not. They gave our fellows cigars and a bottle of wine and were given a cake and cigarettes. When they came back I went out with some more of our fellows and we were met by about 30 Germans, who seemed to be very nice fellows. I got one of them to write his name and address on a postcard as a souvenir. All through the night we sang carols to them and they sang to us and one played ‘God Save the King’ on a mouth organ"
(The Hertfordshire Mercury, Saturday January 9, 1915).

the censored word is the common word for cigarettes.