Morrisons

certainly true of Tesco

They'll be going to Aldi and Lidl presumably. The big 4 can't compete on price with them.

aldis  rump steak is very good value

I have never liked the atmosphere of the big stores.

Strolled into Morrisons on Saturday and some old dear barged past in a huff. In Aldi you can have a queue 5 people deep at the checkout and they will all be laughing and joking with each other.

its easier to steal from lidl as security is not their main concern

I found myself in the Tooting Lidl this weekend and I have to say, the hordes of middle-class luvvies I'd been led to expect had singularly failed to make an appearance, it was more akin to World War Z. I've never been amongst more rude, self-absorbed and, well, smelly fackers anywhere (and I've spent a lot of time in Paris (also Asda)). Grim, utterly grim. And the queues were immense, so I gave up and ran away crying.

The middle class go to Aldi. 51% of them.

not sure about the Store.  I never go to Girlington.

The company was founded by William Morrison in 1899 who started the business as an egg and butter merchant in Rawson Market, Bradford, England, operating under the name of Wm Morrison Limited.[8]

His son Ken Morrison took over the company in 1952, aged 21. In 1958 it opened a small shop in the city centre.[8] It was the first self-service store in Bradford and the first store to have prices on its products, and it had three checkouts. The company opened its first supermarket, "Victoria", in the Girlington district of Bradford in 1961.[8]

Sainsbury's, never appear to be very busy at all. And yet we're actually doing alright, because we have a good number of very loyal customers who come and spend a lot, hundreds of pounds, very often. That's basically off the back of excellent customer service, I think. Our product range supply is decent but not amazing, our prices are OK, but not dirt cheap, but we do work really hard to look after people, be it showing them where a product is, finding out if we've got something that isn't on the shelf yet, serving people quickly, or listening to someone who...just wants a bit of social interaction. They also look after their staff really well, which makes them want to do their best for the customers.

I've been very poorly this year, and have had far more support from a company that has on many occasions paid me when I've been unable to work, than from the health service I've paid into for 28 years.

The Aldi adverts compare Aldi brands with big name brands and yes they are cheaper.
They don't compare them with Tesco, Sainsburys or Morrissons own brands. I wonder why?
Are we being duped?

Good point Foinavon.

Thanks Kenny. I do buy some things from Lidl and Aldi and they are good quality but I also shop at other outlets. Tesco dried milk and own brand rolled oats are the cheapest you can find anywhere.
Where the discounters do score is on fruit and veg which is usually excellent value.

all betfairs big hitters are walking an extra few mile to save 5p on a tins of beans it seems

A penny saved is 1.2p earned Chaser (if you pay tax).

Don't know how many big-hitters they might be on Chit chat

but lidl charge for bags so there goes the 1.2 saved

ha ha.You're welcome, Foinavon. It's not 15% yet, that's their initail target.

Mind you Birds Eye is nowhere near as good quality as it once was.

Our local Tesco is as busy as ever. Felt a right mug recently. The Tesco Psychological Warfare department has for some time labelled up bags of bananas and stuck a £1 label on them. In my tiny mind I'd fallen for it a few times thinking they'd just bagged up a quid's worth of nanas. To add to the deception they were lumped in with loose nanas. When I weighed a £1 bag it came up as 59p.
I was seething but thought well they had me there.
Now I'll have to come up with new and more innovative ways of fiddling the feckers with the self scanning module just to make up the difference.

basics is Sainsburys btw