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dustybin
28 Sep 14 10:06
Joined:
Date Joined: 29 Dec 08
| Topic/replies: 32,058 | Blogger: dustybin's blog
I have received a coupon in the voucher pack sent me by tesco and I can't decide whether its good big data or bad big data in use.

They clearly know what everyone purchases regally and promote offers and marketing plans around keeping you shopping, but I also received a 'free type 2 diabetes check' upto a certain date at 'tesco pharmacy'

Is this them saying I need to be more cautious of the stuff Im buying from them thats filled with c rap purely for the purposes of enterprise.
or
Is it pure blanket marketing c rap just to get people in their establishments that have homogenised every sector?

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Replies: 13
By:
dustybin
When: 28 Sep 14 10:21
regularly or regally, depends on how posh you are
By:
bix
When: 28 Sep 14 11:14
Just wait for the closing down sale.
By:
MisterBadger
When: 28 Sep 14 16:08
it's the latter, don't believe for one second they care about your health  Laugh
By:
dustybin
When: 28 Sep 14 16:38
I doubt they do either, but the whole point of big data is to use it for potential gain.
Might building trust with a customer by highlighting such issues set them apart from the rest and be one of the goals of a more informed business plan?

I agree it probably is too deep for them to think that way but its a novel concept.
By:
johnizere
When: 28 Sep 14 16:40
Go and have your diabetes test, oh and don't forget to do your shopping while you're there.
Every little helps.
By:
desperatemunter
When: 28 Sep 14 17:00
johnizere, you have'nt used the tesco slogan ironically, facaetiously, insultingly, or in any other worthwhile sense : you have used it straight, you dumb sap.    You cannot have intended that
By:
Foinavon
When: 28 Sep 14 17:05
I have 8p a litre in petrol points to redeem next month. Every little helps.Wink
By:
desperatemunter
When: 28 Sep 14 17:13
ah, having a sly chuckle there I see : not enough confidence in your own material to be loud and proud? To condemn or endorse?
By:
desperatemunter
When: 28 Sep 14 17:15
being funny is actually really difficult, as almost everyone who tries it fails comfortably
By:
CLYDEBANK29
When: 28 Sep 14 17:25
On the look out for hypercondriacs.
By:
johnizere
When: 28 Sep 14 17:29
Voucher for FREE jam doughnuts... valid from 20/10/2014 till 16/11/2014.
Why do I have to wait so long?

I want them NOW Angry
By:
CLYDEBANK29
When: 28 Sep 14 17:30
If you've been buying omega fish oil and vitamin supplements etc.  ready made for a free health test
By:
Foinavon
When: 28 Sep 14 18:38
Nothing wrong with Tesco Desperatemunter. It's a retailer, it's your choice to shop there or not. It's your choice to buy c rap or good basic produce, Tesco offer that choice. You can even buy broccoli there but you might find it cheaper at the German discounters.
The clubcard is their tool for collecting data and target marketing, again the customer has a choice and most choose to use it.
I endorse not condemn them.
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