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Aug 4, 2014 -- 3:03AM, Ramruma wrote:
There is an element of that, @Crisp77.The market is there in the sense there are people looking for high quality convenience foods. Whether the supermarket shelf space is there, is another question.I get the feeling the Dragons may have been burnt in the past -- they now often warn that supermarkets squeeze suppliers' profit margins after an initially attractive deal.
I think they assume with the number of Dragons Den viewers they stick it on a shelf after the show and hope it will sell some good numbers. If it does repeat business great, if not the supermarket just put something else on the shelves and the Dragons have a tax write off.