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Reyes
09 Jan 10 09:07
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Date Joined: 10 Mar 03
| Topic/replies: 6,854 | Blogger: Reyes's blog
think we might have done this..
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Report boxingthefox • January 9, 2010 9:09 AM GMT
Sardineist, or Pilchardist, c'mon which are you
Report digdeep • January 9, 2010 9:12 AM GMT
They are the same fish.
Report Capt__F • January 9, 2010 9:13 AM GMT
one stinks other really stinks
Report Gallivanter • January 9, 2010 9:14 AM GMT
the wording on the tin
Report Reyes • January 9, 2010 9:14 AM GMT
ddeep - are they both a sardine, a pilchard, or something else?
Report boxingthefox • January 9, 2010 9:19 AM GMT
In a rebranding exercise that would put even the most cunning of Downing Street spin-doctors to shame, the half-forgotten and ever-so-humble pilchard has been rechristened and is now selling by the boat-load. Arise, the Cornish sardine.

This saviour of Cornwall's faltering economy may be slippery, shiny and about six inches long, but it could hold the key to thousands of new jobs in one of the Britain's most impoverished regions. But don't, don't call it a pilchard.

For Nick Howell, manager of the Pilchard Works factory and museum at Newlyn, the decline of the once-proud fish into obscurity presented a unique challenge: how to make Britons think pilchard again.

"I changed the name and perception," says Howell. "I was looking for a fresh market for pilchards." He managed to convince wholesale buyers that Cornwall was abundant in sardines - the only thing was, they happened to be called pilchards
Report dixie • January 9, 2010 9:59 AM GMT
Here's a health to the Pope
And may he repent
And increase by a hundred
The days of his lent
And tell all of his vassals
From Rome to the Poles
There's nothing like pilchards
For Saving the souls.
Report digdeep • January 9, 2010 10:01 AM GMT
boxing is correct
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