PP are a £2.2 billion pound (market cap) company currently......they would love nothing more than for SS to win and refund all losing bets in the arkle, they can easily afford it and its priceless publicity, I dont think as some have suggested on here that the 'brains' at PP know it wont win hence the promo......I think they want to appear to get properly turned over on 1 race in several thousand in the year, they can afford the hit.
Al Ferof winning will probably be their worst result. But yes they obviously can afford it. Last 3 years have more than made up for any losses incurred
Al Ferof winning will probably be their worst result. But yes they obviously can afford it. Last 3 years have more than made up for any losses incurred
The main thing about this promo is it attracts a wedge of money into PP's account. Regardless of whether SS wins or not, most of the people betting will spunk the winnings back on PP over the course of the week.
The main thing about this promo is it attracts a wedge of money into PP's account. Regardless of whether SS wins or not, most of the people betting will spunk the winnings back on PP over the course of the week.