In answer to the serious question. I believe they were thinking that they would get a big audience for the Friday eviction show and they wouldn't need the excitement of a potentially close run final because the real excitement would be for the launch of Ultimate Big Brother.
In answer to the serious question. I believe they were thinking that they would get a big audience for the Friday eviction show and they wouldn't need the excitement of a potentially close run final because the real excitement would be for the launch