Aug 29, 2018 -- 11:41AM, edy wrote:
and it's going to be hidden away on a subscription service with minimal visibility, it's not for your product if people have to go out of their way to find your product.aren't there more Prime subscribers than Sky sports subscribers in the UK?
No, an article I just read says 3rd quarter of 2017 Netflix 7.5m, Amazon Prime 3.84m subscribers.
Once upon a time Sky had 10m subscribers, I'm pretty sure they've lost subscribers over the last 5 years or so, but it's probably more like the Netflix number than the Amazon Prime one.
Also I imagine a lot of those Amazon Prime subscribers probably don't care about sport to begin with. It does seem from Tennis Twitter a lot of people either subscribed to/using the free trial/already subscribed to Amazon Prime in the past, but I haven't seen anyone happy with the service.