New Products and Features

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07 Nov 14 14:23
Date Joined: 22 May 02
| Topic/replies: 14,383 | Blogger: Betfair Customer Services's blog
Exchange+ is the brand new version of the Betfair Exchange and, after the successful roll out on Horse Racing markets, we have been busy taking our football team up to the big leagues. Here's the lowdown...

To continue bringing innovation to our Exchange product, we decided to bring the new Exchange+ experience to the football market pages.

To see all the new features, simply click on the "Football - beta" link in the left hand menu

What does it offer?

●    CashOut+ is a clear winner and it's back in all supported markets

●    Live Video and Data Visualisation are available directly below the betslip

●    The Head-to-Head information is now much more clearly shown (and you don't need the additional click just to find out that there is no Head to Head information available for certain matches)

●    The dutching calculator for back selections (previously introduced on the new Horse Racing pages) is available to use on Correct Score markets

In addition to the familiar football market view functionality, this revamped experience offers:

Improved left hand menu navigation

The left-hand menu was built in a way that simplifies your navigation and makes it easier and faster for you to reach the market you are looking for.

After receiving feedback that going through a country-based list wasn't an easy way to navigate the site we have now two new main sections on the menu: "Top Competitions" and "Top Countries". Both of this these options will list the most relevant competitions and countries based on your location and on the football calendar.

We have also improved the fixture view for each the competition, making it possible to see all the matches of on any given day without needing to navigate directly for that specific day.

These changes reduce the number of clicks from five down to three as well making it easier to find matches on the menu.

In addition, we have made it easier for you to check all our football statistics by just clicking on "Form & Stats" menu entry.

Improved trading interface

The new football market view puts the Exchange back at the heart of the experience, with a layout and look and feel focused on enabling you to use the full power of the Exchange. It has a fluid design that allows a better use of the space available on the browser window.

We have removed the ability to place multiples through the Exchange but introduced a fast access link to get you to our Sportsbook Product where you will find a much richer experience for placing multiples bets.

You can use the Display Options menu to customise each of the elements of the market page to meet your requirements.

We will start to replace the current football market view pages with the new experience in the coming weeks, making it the default market view page for all football markets.

As part of this plan, we have decided to bring the new left hand navigation to the current Exchange website with one addition: Fast coupon links.

For those who want to quickly access the daily coupons, it will be possible to navigate directly to today's or tomorrow's events straight through the menu.

What is next?

The ability to configure the in-play market prices refresh rate from the current default of 15 seconds down to one second.

We have introduced this customer setting for Horse Racing markets and we are working hard to bring it to Football in the near future. We want to eliminate the need of sequential and continuous clicks on our "Refresh" button to show the most up-to-date price available on the bet buttons, so you can focus on your core betting experience.

A revamped Asian Handicap market view, including the return of the Profit & Loss table, where you can easily check your profit and loss against the outcome of the match.

Faster notification of bet status updates. We are working to make the betslip reflect almost instantly reflect bet status updates that happen deep into our databases.

Faster notification of market status changes. As soon as markets are turned in-play, suspended or closed the status change needs will to be reflected immediately in the market page.

After moving all Football market pages to this new experience, our intention is to start rolling it out to all the other markets we offer on the Exchange, with tennis coming next.
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