New Posts For Thread: "Betfair turns to gamification to increase customer value"https://community.betfair.com/general_betting/go/thread/view/94082/28222925/betfair-turns-to-gamification-to-increase-customer-valueBetfair is set to roll out an achievements-led incentives programme to encourage users to explore more of its website and make bets on different games and sports.http://www.marketingweek.co.uk/sectors/travel-and-leisure/betfair-turns-to-gamification-Rotating bow ties and squirting flowers signed by the betfair think tank?https://community.betfair.com/general_betting/go/thread/view/94082/28222925/betfair-turns-to-gamification-to-increase-customer-value?post_id=505718533#505718533Rotating bow ties and squirting flowers signed by the betfair think tank?Wed, 24 Aug 2011 05:08:36 -0500"Virtual goods" - what the feck use are they?https://community.betfair.com/general_betting/go/thread/view/94082/28222925/betfair-turns-to-gamification-to-increase-customer-value?post_id=505718415#505718415"Virtual goods" - what the feck use are they?Wed, 24 Aug 2011 05:04:04 -0500The mistake bf are making here is in thinking they can cross-sell to gamblers b/c cross-selling is a strategy in other sectors and was promised by the board to City investors.Instead it is likely that the marketing strategy will only alienate their shttps://community.betfair.com/general_betting/go/thread/view/94082/28222925/betfair-turns-to-gamification-to-increase-customer-value?post_id=505709275#505709275The mistake bf are making here is in thinking they can cross-sell to gamblers b/c cross-selling is a strategy in other sectors and was promised by the board to City investors.Instead it is likely that the marketing strategy will only alienate their sTue, 23 Aug 2011 20:25:08 -0500InterestingBetfair hopes to drive users to areas of the site that increase customer value such as the help and learning section and forums and editorial content, which tend to result in visitors placing higher value deposits and completing their regihttps://community.betfair.com/general_betting/go/thread/view/94082/28222925/betfair-turns-to-gamification-to-increase-customer-value?post_id=505674825#505674825InterestingBetfair hopes to drive users to areas of the site that increase customer value such as the help and learning section and forums and editorial content, which tend to result in visitors placing higher value deposits and completing their regiTue, 23 Aug 2011 07:07:13 -0500Betfair once again showing their determination to turn the site into a stupid plaything for idiots. Problem is most people here are serious enough about their betting to have sought out better prices and learned a new way of gambling, and so probablhttps://community.betfair.com/general_betting/go/thread/view/94082/28222925/betfair-turns-to-gamification-to-increase-customer-value?post_id=505674489#505674489Betfair once again showing their determination to turn the site into a stupid plaything for idiots. Problem is most people here are serious enough about their betting to have sought out better prices and learned a new way of gambling, and so probablTue, 23 Aug 2011 06:57:26 -0500is it for ages 5-6 or can anybody play?https://community.betfair.com/general_betting/go/thread/view/94082/28222925/betfair-turns-to-gamification-to-increase-customer-value?post_id=505674185#505674185is it for ages 5-6 or can anybody play?Tue, 23 Aug 2011 06:47:29 -0500do BetFAIR take 60% of your virtual goods and reward of cashh?https://community.betfair.com/general_betting/go/thread/view/94082/28222925/betfair-turns-to-gamification-to-increase-customer-value?post_id=505673847#505673847do BetFAIR take 60% of your virtual goods and reward of cashh?Tue, 23 Aug 2011 06:36:55 -0500Betfair is set to roll out an achievements-led incentives programme to encourage users to explore more of its website and make bets on different games and sports.http://www.marketingweek.co.uk/sectors/travel-and-leisure/betfair-turns-to-gamification-https://community.betfair.com/general_betting/go/thread/view/94082/28222925/betfair-turns-to-gamification-to-increase-customer-value?post_id=505673795#505673795Betfair is set to roll out an achievements-led incentives programme to encourage users to explore more of its website and make bets on different games and sports.http://www.marketingweek.co.uk/sectors/travel-and-leisure/betfair-turns-to-gamification-Tue, 23 Aug 2011 06:35:22 -0500