I honestly think the time has come to consider starting a support group for this vulnerable sector of the population. So often they are the innocent victims of all sorts of mayhem, sometimes even killed when they're just popping down to the 7/11 in their car for a loaf of bread.
Will really need to get a few famous faces on board though to get the message cemented in the public eye.
I was thinking that Serena W might be a perfect fit to head up an 'awareness' group of this kind, given (for example) her much-trumpeted concern about 'innocent' people killed by police officers in their line of duty.
If the Great Woman is unavailable, maybe that fine ATV band-leader Jack Parnell could be persuaded to give this campaign the celebrity boost it requires?