Phones 4 u gone into administration

Looks like some dirty business from Vodaphone
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http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/11093738/Phones-4U-founder-attacks-Vodafone.html
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http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/11095462/Phones-4U-collapses-into-administration-as-EE-is-final-operator-to-hang-up.html

How is it dirty business? They were effectively an unneeded, and unnecessary middle man. They have remained so for a long time, and have not attempted to diversify in the same way that eg Carphone Warehouse has.

I'd also add that it is extremely bad business to allow your only two contracts with big suppliers (Which your business model is entirely dependent upon) to expire within a few weeks of each other. This collapse is entirely the fault of upper manageement.

Mind you it is not encouraging that each brand will have its own shop now -- not much chance of independent advice.

In the begging of the rush for mobiles advice was needed.

People are street smart with phones now so made their mind up before they are in town buying.

Phones4u sounds like yet another example of a business acquired and squeezed for profit without a sound long term business plan in place.

Also looks like Vodafone weren't overly enamored with P4u playing hardball on contract renewal to enable P4u to service a high interest debt, that the investors themselves created by taking £200 mil out of the company.

http://www.independent.co.uk/news/business/news/vodafones-84bn-tax-avoidance...

How ironic

Phones 4 U calling using receivers

What a strange business model - relying completely on another business for their own business.

Talk about putting all your eggs in one basket.

brilliant adverts  from that 2006 - 2009 era though