Was on Newsnight, first I've heard of it : . http://www.theguardian.com/technology/2014/jul/25/twitch-google-gaming-video-site
Google has reportedly closed a $1bn deal to acquire gaming video streaming site Twitch.
The unconfirmed report by GamesBeat places Twitch at the heart of a revamped YouTube push to attract a hardcore group of users to the dominant video platform and tap into the rising gaming trend.
The purchase, first reported in May, would be the biggest by Google since it acquired YouTube in 2006. It would give the search giant access to the rapidly expanding Twitch user base, which currently numbers 45 million monthly users who watch an average of 106 minutes of video a day.
What is Twitch and why does Google want it?
It’s essentially the YouTube for live gaming: people broadcast themselves playing and/or talking about games while other people watch them (either live or via archived footage) while chatting about it.
Twitch allows gamers to stream live gameplay videos from desktop computers, Microsoft’s Xbox One and Sony’s PlayStation 4 consoles.
That ease of use has lead to millions of dedicated users a month logging on and watching hours of video, something Google certainly finds attractive. But it's more than sheer numbers that makes Twitch a useful addition to Google.