A racing tipster duped punters out of £175,000 with phoney betting services.
Around 3,000 people paid for information from experts with made-up names after they were sent glossy pamphlets full of fake statistics and worthless promises.
The gamblers were told they could "cut out money worries forever" by relying on the advice of the "four most influential people in racing".
In fact they were betting on the fancies of Wesley Beagley, an amateur boxer from Whitehawk.
Now the scam has been closed down after Trading Standards and a High Court judgement barred him from using the fake adverts.
In one mail-shot Mr Beagley, then 29, claimed to be Michael Rose, a pundit with 30 years' experience in the racing industry.
One service, with a fee of £195, offered "over £300,000 profit or your money back".
In another he said he was Anthony Cochrane, a fictitious jockey who owned a team of racing horses and had until recently ridden "regularly for some of the biggest and most successful trainers in England" as well as being involved with "some of the biggest gambles in racing history".
A third advertising campaign touted the skills of non-existent insider Jonathan Wells.
Mr Beagley told The Argus he agreed to stop advertising last year after Trading Standards got involved.
He said: "I was tipping horses a long time ago, which is perfectly legal.
"You try to sell your product.
"I had problems with Trading Standards."
He said he has now become a builder and has not run the tipping service for six months.
Mike Lambourne, of the Office of Fair Trading's Scambusters team, led the investigation.
He told The Argus: "These aren't the only fake mailings in circulation. They are quite common.
"They all use similar techniques."
He said common advertising tools include limited-time-only offers and promises that refunds will be given if the lines do not hit high success rates.
Mr Lambourne said: "These guarantees are worthless. The mailings are very glossy and look very professional.
"They give you deadlines, they don't want people to think about these things."
The team has sent out consumer advice to 12,000 gamblers warning them about similar scams.
Beagley could face a fine, jail or seizure of his assets if he breaches a High Court injunction granted in December.
Mike Haley, the head of consumer protection at the OFT, said: "These were highly misleading mailings that used fictitious names and false claims to lure consumers into sending money in the believe that they would make large profits from a tipster service.
"We will continue to crack down on similarly misleading mailings."
British Horseracing Authority spokesman Paul Struthers said: "The OFT's Scambusters team have our full support and we will continue to work closely with them to ensure that those who use the lure of racing to try to con innocent people out of their hard earned money are stopped."
Consumers who are unsure about claims being made in mailings should contact Consumer Direct for clear, practical advice on 0845 4040506 or visit www.consumerdirect.gov.uk.
How can people be so naive........All tipsters are chancers!....get real !
Is this the same mob from 2008 in Brighton:A racing tipster duped punters out of £175,000 with phoney betting services.Around 3,000 people paid for information from experts with made-up names after they were sent glossy pamphlets full of fake statis
Plea and Case Management T20100436 HAYES Marcus 47CC5001110 Target to be listed for trial before 30.7.2010 T20100400 NDLOVU Bhekimpio 47EH0261909 Target to be listed for trial before 16.7.2010 T20100381 KAMARA David 47CC0679909 CONNELL Jess 47CC0679909 SIMON Lance 47CC0679909 For Sentence T20100156 LAWRENCE Jade 47NC0002110 HANSCOMBE Jonathon K 47CC1037309 T20100306 ALIOUACHE Amer 47CC0062210
Custody Time Limit application T20107023 SANTOS Levi 47EE0598109 For Sentence T20100287 JENSON Shane E 47EE0492809 T20097236 PHILLIPS Melanie 47EH0661308
NOT BEFORE 10:30 AM For Trial T20107026 MCINTOSH Demoy 47NC0748909 Witnesses not before 02:00 PM
Published: 23 April 2010 at 16:00 MLK/298093 Page No: 13 of 13
This is the Brighton listing for tomorrow. Which one is it? The Crown Court at Lewes Daily List for Monday 26 April 2010 at LAW COURTS, EDWARD STREET, BRIGHTON. ---------------------------------------------------------------------------
Brighton, where I live seems to be a hotbed of tipping scams. Found another mob accused of skuldugeryThree men accused of horse-race betting scam
Two Brighton twins and a third man from Hove have been accused of running a postal horse race betting scam.
Paul and Gregory Spicer, 35, and Lee ODonnell, 62, are said to have contacted people throughout the UK by post advertising a scheme to join a betting syndicate.
The leaflets and brochures they sent featured the names John
Brighton, where I live seems to be a hotbed of tipping scams.Found another mob accused of skuldugeryThree men accused of horse-race betting scamTwo Brighton twins and a third man from Hove have been accused of running a postal horse race betting scam
Most of the shysters live in Dyke Road or Hove Park area.....big houses, swimming pools, personalised number plates on expensive cars......they stand out a mile........all from the fruits of racing !!..........lovely !!
Shadow,The Posh Part........small mansion near Roedean.Most of the shysters live in Dyke Road or Hove Park area.....big houses, swimming pools, personalised number plates on expensive cars......they stand out a mile........all from the fruits of raci